equal IP

equal IP

The research, created by the IP journalist Steve Brachmann, offers a snapshot of current levels of IP knowledge through studies conducted around the world. The report shows that the general public knows the importance of conformity with the rights of IP in the appraisal of customers. Studies in 2017 show that 97% of EU respondents thought that IP rights were needed and 96% saw counterfeit products as problems for consumers in South Korea. However, in the EU up to 2017, falsified shopping increased slightly, and 41% of customers reported consuming counterfeit goods in South Korea.

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